EXPERIENCE DESIGN + INNOVATION LEADER
I design experiences for technologies that don’t yet have established design conventions.
For more than two decades, my work has focused on a recurring challenge: translating emerging technologies and complex systems into experiences people can understand, use, value and trust.
That path has taken me from architecture, 3D visualization, and virtual environments through interactive media, behavioral systems, immersive experiences, product design, and conversational AI – and now into agentic AI and intelligent systems.
My work focuses increasingly on the experience layer of AI: agentic experiences, contextual intelligence, personalization, proactive systems, conversational and multimodal interaction, behavioral design, and AI evaluation. I work across strategy and hands-on experimentation, developing concepts, prototypes, frameworks, evaluators, and internal tools that help teams understand not just what intelligent systems can do, but how they should behave.
The Cosmopolitan Las Vegas // Art Direction, Design, Previsualization
Mondrian Moscow // Art Direction, Design
FILA Virtual Reality (VR) Pop-up // Digital Strategy, Art Direction, UX, 3D, VR
BjöndHealth // Strategy, Branding, UX, UI
Knoll Feature Product Display
FILA Virtual Reality (VR) Pop-up
BjöndHealth // Consumer App
81st Annual Academy Awards // Art Direction, Design, Previsualization
FILA Instagram
MTV $2Bill Concert Series Brand Identity + On-Air Promos // Art Direction, Producer
select clients
