Some of the most interesting design problems aren’t really interface problems. They’re problems of complexity.
Architecture involves interconnected spaces, systems, constraints, and human behaviors. Healthcare involves data, participants, goals, interventions, and changing conditions. Sports combine live action, statistics, history, identity, and social context. Intelligent agents add memory, inference, confidence, personalization, and potentially autonomous action.
My work repeatedly gravitates toward these environments.
At BjöndHealth, that meant transforming complex healthcare workflows into understandable systems of goals, tasks, barriers, rules, and personalized actions.
At Comcast, it has meant:
Turning large bodies of research into actionable innovation frameworks and strategic bets
Decomposing ambiguous qualities such as contextual intelligence into dimensions that can actually be evaluated
Defining conversational and agent interaction models, and the systems that build confidence and trust in them
Translating live sports data into interactive, gamified experiences and ongoing, personalized narrative engagement
The role of design here is not simply simplification.
It’s finding the structure inside complexity – determining what is actually happening, deciding what matters, staking a clear vision of possible futures - and giving audiences and users enough understanding to make confident decisions.
Systems + Hierarchy + Navigation
→ Visualization Make complexity visible
→ BjöndHealth Structure complex adaptive workflows
→ Sports + Data Turn information into experience
→ ExperienceOS Orchestrate services + context + interaction
→ AI Evaluation Turn ambiguous intelligence into measurable dimensions